Snubbing Sales Rejection
- Jeff Hirst, CIC, Honorary AIA Utah

- Jul 20, 2024
- 2 min read
Updated: Jul 26, 2024
Sales rejection sensitivity is a REALLY uncomfortable topic. People don't even want to talk about it. That's because it triggers PAIN! It triggers painful memories from your life AND it triggers fear of future pain 😫.
Sales rejection sensitivity applies to all businesses and professions including insurance professionals. Learning to overcome this is HUGE! “Powering through” is one way to approach this. But if you can master what is going on inside of you, then you can master HOW you do BD and sales.
So, how is rejection sensitivity affecting your sales work?
Well, according to studies, rejection engages the same parts of the brain as physical pain. This means that if you are rejected, your brain experiences that pain in a real way as if you were physically hurt. Because of this, your brain will avoid rejection the same way that it avoids physical pain🫣.
In addition, studies have found that rejection increases anger, anxiety, depression, jealousy, and sadness. So, if you are rejected, then it might affect how you engage colleagues, clients, coworkers, or even loved ones.
Because of the brain science around rejection, it is likely that most salespeople experience sales rejection. This leads to sales reluctance and then other problems follow.
If you experience this, your managers may wonder what is wrong with you. They may try austere measures such as cutting commissions or threatening your job to force you to “push through” this. That is like expecting someone with a sprained foot to “push through” walking around the office to avoid commission cuts or losing their job😢.
This same mentality is the reason why only 1 in 3 producers make it in this business.
I know what you are thinking. You are thinking, “Let’s get them some crutches or a scooter or something to help them as they get stronger.” I agree.
The same holds true for issues like sales rejection. Let’s be smart about this and give producers tools to help them function and perform while this area strengthens💪🏼.
Salespeople need strategies for handling rejection both before and after they experience sales rejection. Otherwise, innate reflexes will prevent them from selling effectively or, worse, avoid sales altogether.
Here is a quick and simple hack to help salespeople begin to address this. They can deal with this innate response by being an A.P.E. 🦍
A - Awareness
P - Plan
E - Execute
Awareness - Increase your awareness of when you are avoiding sales calls.
Plan - Have a plan of what to do when you are feeling that avoidance.
Execute - take the steps and go do it.
The deeper answer is to know how to deal with what is going on inside of you, but this requires more training. That is why we have the Powerful Producer Boot Camp. We want to help producers function better in powerful ways💯.
Join the Boot Camp to take a powerful approach to your career as an insurance producer.
Also, remember to start being like an A.P.E. so you can begin to handle sales rejection better.



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